How to create a UX Case study
As a UX designer, having a well-crafted portfolio is crucial for success. It is not merely a display of technical skills but a visual representation of the designer's journey through UX case studies.
A UX case study is an in-depth narrative that showcases a designer's problem-solving abilities, design thinking, and the impact of their work on businesses and users. You can’t only count on a design to speak for itself.
By documenting your work like research, flows, usability tests etc. you can demonstrate a user-centred approach, explain why and how decisions were made and prove what impact it all had on user satisfaction and business.
Essentially a case study explains the “who, what, when, how and what results it brought” of your design.
Why Adding a UX Case Study to Your Portfolio is Crucial
Showcase Skills and Abilities: While a UX portfolio is a platform to display your work, a UX case study takes it a step further by demonstrating how you apply your skills and abilities to solve real user problems. It answers the crucial question potential clients have: "Does this designer understand my users' needs and have the skills to improve the design?"
Explain Your Thinking: UX designs are problem-solving solutions, and it's your responsibility as a UX designer to explain each design element's purpose. A well-written case study can guide your readers through your thought process, helping them understand the "how" of your designs and how working with you can benefit them.
Highlight (Solved) User Issues: A UX case study tells the story of a design solution, complete with characters and their problems. By introducing user personas and the issues they faced before your design implementation, you not only emphasize the "why" of your designs but also convey your understanding of the audience and their user experience challenges.
Define Your Personality: UX case studies are not just about the designs; they also reflect your voice, tone, and brand. This personal touch can help prospective clients and employers understand your personality, company culture, and why you're the right fit for their UX design needs.
Now that you understand the importance of UX case studies, let's explore how to create one that captivates your audience and effectively communicates your design journey.
How to Create a UX Case Study
Title Your Project: Start with an attention-grabbing project title. Your title should pique the reader's interest and entice them to explore further. A compelling title is the first step to engage your audience.
Define the Problem: Clearly state the problem your UX case study aims to solve. Explain why this problem needed attention and how it would have been detrimental to users if left unresolved.
Write an Outline: Create a structured outline for your case study, including an introduction, team member introductions, research methods, user personas, screenshots, outcomes, conclusions, and a reflective summary. Templates can be valuable for this step, providing an organised framework to follow.
Use Storytelling Methods: Craft your case study as a narrative. Storytelling keeps your readers engaged and helps them connect with your design journey. Make the content comprehensible, and incorporate graphics and screenshots to illustrate key points.
Provide Links: Where relevant, include links to live applications or websites you've improved. These links allow readers to interact with your designs, providing a hands-on feel of what to expect from your UX solutions.
Crafting a UX case study can be a powerful tool in showcasing your expertise, persuading potential clients of your capabilities, and telling a compelling story of your design journey.
It's not just about presenting your work, but about effectively communicating your problem-solving skills, design thinking, and the positive impact your work can have on businesses and user satisfaction.
So, take the time to carefully craft your UX case study and let your design prowess shine through.
Here are some examples of great ux studies:
A study showcasing a ux improvement of Africa’s largest broadband provider.